Press Release
July 20th 2009, Bidart, France
EMI AND IKLAX MEDIA CELEBRATE THE 40TH ANNIVERSARY OF DAVID BOWIE’S “SPACE ODDITY” WITH MULTI-TRACK APP FOR IPHONE AND IPOD TOUCH
Originally Released In 1969 To Coincide With The First Manned Mission To Land On The Moon, “Space Oddity” Now Available For Fans To Remix
“Giving fans creative control over their favorite music has always been our focus,” said iKlax Founder and CEO, Owen Lagadec. “We’re proud to join our partners at EMI in distributing one of David Bowie’s iconic songs through the iKlax multitrack application.”
Reviewing the various individual audio tracks, fans are enabled to remix the vocals, acoustic 12-string guitar, drums and bass, mellotron, organ and guitars, guitar solo, strings and other orchestration on both the iPod Touch, iPhone and desktop applications. In addition, users may select to deactivate the drum line or heighten the guitar for a personal touch on a pop music classic.
“The iKlax iPhone application will offer fans a unique opportunity to engage with the groundbreaking recording of Space Oddity like never before,” said EMI Music Digital Director, Catalogue, Geoff Smith. “In providing creative control over content, fans not only feel closer to the music of David Bowie, but can actively participate in the creation of their own mixes”.
Originally released on July 11, 1969 to coincide with the Apollo 11 moon landings, “Space Oddity” was a cultural landmark for David Bowie as an artist. The song was featured by the BBC on its television coverage of the lunar landing and later won an Ivor Novello award. Major Tom, the song’s mysterious character, has become a recurrent theme throughout Bowie’s work and career, being revisited in the song “Ashes To Ashes.”
“Space Oddity” EP track listing:
• Space Oddity (original UK mono single edit)
• Space Oddity (US mono single edit)
• Space Oddity (US stereo single edit)
• Space Oddity (1979 re-record)
Visit the “Space Oddity EP” site by following:
www.iklaxmusic.com/davidbowie
About iKlax Media
Based in Biarritz, France, iKlax Media is an international software company that is founded on the innovative digital audio technology: iKlax. The iKlax interactive audio format adds value to music by allowing active public listeners access to the creativity of artists, professionals and amateurs.
Recognized as one of the French ‘Innovations of the Year,’ iKlax was founded in early 2008 by entrepreneur Owen Lagadec-Iriarte.
Press Kit, photos and videos available on http://iklaxmedia.com , press section.
EMI AND IKLAX MEDIA CELEBRATE THE 40TH ANNIVERSARY OF DAVID BOWIE’S “SPACE ODDITY” WITH MULTI-TRACK APP FOR IPHONE AND IPOD TOUCH
Originally Released In 1969 To Coincide With The First Manned Mission To Land On The Moon, “Space Oddity” Now Available For Fans To Remix
| Los Angeles, CA – July 20, 2009 – Celebrating the 40th anniversary of David Bowie’s cultural landmark release, “Space Oddity,” iKlax Media, a global leader in interactive music, has partnered with EMI Music to distribute a special iPhone and iPod Touch application that enables users to remix the audio tracks. Consisting of four unique song versions, an EP purchase will also provide fans with eight additional multi-track audio files for even more material to edit into a custom remix. Users can either render a personalized remix using iKlax Creator software, available on Mac or PC, or while engaging with the iPhone or iPod Touch application, they can “shake” their device for a random stem selection. |
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“Giving fans creative control over their favorite music has always been our focus,” said iKlax Founder and CEO, Owen Lagadec. “We’re proud to join our partners at EMI in distributing one of David Bowie’s iconic songs through the iKlax multitrack application.”
Reviewing the various individual audio tracks, fans are enabled to remix the vocals, acoustic 12-string guitar, drums and bass, mellotron, organ and guitars, guitar solo, strings and other orchestration on both the iPod Touch, iPhone and desktop applications. In addition, users may select to deactivate the drum line or heighten the guitar for a personal touch on a pop music classic.
“The iKlax iPhone application will offer fans a unique opportunity to engage with the groundbreaking recording of Space Oddity like never before,” said EMI Music Digital Director, Catalogue, Geoff Smith. “In providing creative control over content, fans not only feel closer to the music of David Bowie, but can actively participate in the creation of their own mixes”.
Originally released on July 11, 1969 to coincide with the Apollo 11 moon landings, “Space Oddity” was a cultural landmark for David Bowie as an artist. The song was featured by the BBC on its television coverage of the lunar landing and later won an Ivor Novello award. Major Tom, the song’s mysterious character, has become a recurrent theme throughout Bowie’s work and career, being revisited in the song “Ashes To Ashes.”
“Space Oddity” EP track listing:
• Space Oddity (original UK mono single edit)
• Space Oddity (US mono single edit)
• Space Oddity (US stereo single edit)
• Space Oddity (1979 re-record)
Visit the “Space Oddity EP” site by following:
www.iklaxmusic.com/davidbowie
About iKlax Media
Based in Biarritz, France, iKlax Media is an international software company that is founded on the innovative digital audio technology: iKlax. The iKlax interactive audio format adds value to music by allowing active public listeners access to the creativity of artists, professionals and amateurs.
Recognized as one of the French ‘Innovations of the Year,’ iKlax was founded in early 2008 by entrepreneur Owen Lagadec-Iriarte.
Press Kit, photos and videos available on http://iklaxmedia.com , press section.
| Press Officer: Sandrine MORENO press@iKlax.com Ph: + 33 5 59 43 85 20 |
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